The Monogatari Corporation is a company that places the dignity of the "individual" above the dignity of the "organization." And we're willing to make the world alive and active through our " unequaled smile and liveliness from the bottom of our heart."

Representative Director and President

Hisayuki Kato

Even if our company grows in size, I truly want it to be a company that can understand the feelings of an "individual."

I have memories of eating out with my family when I was a young child. These are precious, fun memories to me even now, and I will never forget them.Of course I was excited to eat delicious food, but most of all, I felt happy to laugh and have a meal together with my family, and I couldn't wait to go out to eat again.Each and every one of our customers has that kind of story of coming to a restaurant.It is our job to understand those stories and make the customer smile and have a great time.A brand is a promise to the customer.

"No matter the timeor which restaurant you go to, you'll smile and have a great time." We want to proudly say that's the "Monogatari Brand," and we want to hear others say it as well.As long as Customers choose our restaurant, and we don't want to see them going home disappointed.That is simply how we feel.

This "brand value" is rooted in our management philosophy of "Smile & Sexy" that is to say, "self-realization."When is a person most alive and attractive? I believe it is when they are working hard toward becoming who they want to be, in other words, when they are living in their own way without fear of self-realization.We express this using the word, "Sexy."

However, in order to be "Sexy," you need a certain grace of being loved and cheered on by those around you when you express yourself.

We express that using the word, "Smile."Polish your "Smile" to be "Sexy."I believe that the daily work one does to grow in these two areas while keeping the balance thereof is the path to becoming a "mature and independent human being."

By embodying our management philosophy of "Smile & Sexy", we gain a "wealth of human resources" , we nurture the "development skills" of the individual.Everyone including in the wealth of human resources express themselves straightly and have heated discussions, which brings the growth of the power of development.

Also, by living "Smile & Sexy," the "sense of accomplishment that completes our story" we gain by polishing our "wealth of human resources" and "development skills" elevates an ordinary smile and liveliness to "an unequaled smile and liveliness from the bottom of one's heart." While increasing people overflowing with that "individual" charm and being involved with many people, the virtuous cycles that is born will, in addition to creating the "brand value" of "No matter the time or restaurant you go to, you'll smile and have a great time," bringing vitality to society without fail. It is precisely this that is the ultimate sustainability that we should aim for.