物語コーポレーション

Our Business and brands

We operate approximately 570 restaurants in Japan and China, mainly suburban roadside
restaurants.We have 15 restaurant brands, including Yakiniku, Ramen, Sushi and Shabu-shabu.

The Monogatari Corporation is
a company that places
the dignity of the "individual"
above
the dignity of the “organization.”

MANAGEMENT PHILOSOPHY

Smile & Sexy

In short, “Smile & Sexy” is a
philosophy
that encourages us, as “storytellers,”
to tell our individual “personal stories”
and our combined “company story”
beautifully, freely, openly,
and in a way full of human touch.

Smile & Sexy:
A “way of life,”
a road to a fulfilling,
happy “personal story”

Be Sexy!

Express yourself!

Smile!

Polish yourself!

Important key words for creating
"personal stories"

1

Decision making

  • Decision making as no right or wrong answer
  • Do not be afraid of making mistakes
  • Keep yourself wary of genuine decision making
  • Conduct decision making based on a human standard
  • Conduct decision makingwith a grounding in your own experience and intuition
2

Individual for individual

  • Each individual person treats their own way of thinking and way of living as important, acts by using that as a basis, and works to develop themselves.
  • Even where there is an organization such as a company, always remain aware that the person you are dealing with is an independent individual, face each other, and provide assistance for self-development.
3

Self-disclosure

  • Think about what it is you want to do in the future within your own heart and based on past experiences the more you are able to express all of that to others, the more you will transform to a new form of self-development and make progress.
  • The more your times of self-disclosure increase, through forging a capacity for self-expression, the more your abilities will be polished, and the number of people who provide understanding, are empathetic, and provide support will increase.

The Monogatari Corporation is a company that places the dignity of the "individual" above the dignity of the "organization." And we're willing to make the world alive and active through our " unequaled smile and liveliness from the bottom of our heart."

Representative Director and President

Hisayuki Kato

Even if our company grows in size, I truly want it to be a company that can understand the feelings of an "individual."

I have memories of eating out with my family when I was a young child. These are precious, fun memories to me even now, and I will never forget them.Of course I was excited to eat delicious food, but most of all, I felt happy to laugh and have a meal together with my family, and I couldn't wait to go out to eat again.Each and every one of our customers has that kind of story of coming to a restaurant.It is our job to understand those stories and make the customer smile and have a great time.A brand is a promise to the customer.

"No matter the timeor which restaurant you go to, you'll smile and have a great time." We want to proudly say that's the "Monogatari Brand," and we want to hear others say it as well.As long as Customers choose our restaurant, and we don't want to see them going home disappointed.That is simply how we feel.

This "brand value" is rooted in our management philosophy of "Smile & Sexy" that is to say, "self-realization."When is a person most alive and attractive? I believe it is when they are working hard toward becoming who they want to be, in other words, when they are living in their own way without fear of self-realization.We express this using the word, "Sexy."

However, in order to be "Sexy," you need a certain grace of being loved and cheered on by those around you when you express yourself.

We express that using the word, "Smile."Polish your "Smile" to be "Sexy."I believe that the daily work one does to grow in these two areas while keeping the balance thereof is the path to becoming a "mature and independent human being."

By embodying our management philosophy of "Smile & Sexy", we gain a "wealth of human resources" , we nurture the "development skills" of the individual.Everyone including in the wealth of human resources express themselves straightly and have heated discussions, which brings the growth of the power of development.

Also, by living "Smile & Sexy," the "sense of accomplishment that completes our story" we gain by polishing our "wealth of human resources" and "development skills" elevates an ordinary smile and liveliness to "an unequaled smile and liveliness from the bottom of one's heart." While increasing people overflowing with that "individual" charm and being involved with many people, the virtuous cycles that is born will, in addition to creating the "brand value" of "No matter the time or restaurant you go to, you'll smile and have a great time," bringing vitality to society without fail. It is precisely this that is the ultimate sustainability that we should aim for.

BUSINESS VISION
Putting customers at ease /Storyteller's self-supporting
BUSINESS VISION

Our “SMILE & SEXY”
attitude will help to relax customers.

  • Let the customer talk.
  • Make the customer smile.
  • Let the customer whine.
  • Let the customer tell jokes.
  • Have the customer think of us as friends.

Our “SMILE & SEXY” attitude will enable
those around us to act freely and energetically.

  • Remove barriers between company employees and partners.
  • Remove gender-based barriers.
  • Remove barriers based on race and nationality.
  • Remove barriers between young and old.
  • Respect every human being.

Our “SMILE & SEXY”attitude will enable everyone to express their opinions naturally and openly.

  • Many hold numerous about service
  • Many hold numerous about products
  • Many hold numerous about systems
  • Many hold numerous about management
  • Many hold numerous about society

Our “SMILE & SEXY” attitude will enable everyone to engage in discussions naturally.

  • Quit making majority-based decisions without discussion.
  • Quit forcing matters without discussion.
  • Quit making backroom deals without discussion.

Our “SMILE & SEXY”attitude will facilitate decision-making.

  • Arrive at decisions through discussion.
  • Improve your ability to predict risks.
  • Trust your instincts.
  • Allow yourself to experience multiple successes
    and failures through decision-making.
  • Create rules and principles for business
    and life through decision-making.
As a result, we can take the path to maturity and independence beautifully and openly.
We can also spread our newfound
“SMILE & SEXY” philosophy and code of conduct into the world.
That is our vision.
ABOUT US
Company Profile
Company name The Monogatari Corporation
Founded December,1949
Established September,1969
Representative Hisayuki Kato,President
Capital JPY 2,719 million (as of June 30th,2021)
Sales JPY 64.0 billion *Group sales: approx.
JPY 95.9 billion (as of June 30th,2021)
Number of employees Employees: Solely1,244/Overseas Included1,429*Hourly employees in Japan: 19,856 (as of June 30th,2021)
Restaurants Japan: 569 (340 directly managed / 229 franchises)
Overseas:15 (00 directly managed / 0 franchises) (as of June 30th,2021)
Home page https://www.monogatari.co.jp/
Main business operations Direct management of restaurants and development of franchise chains in restaurant industry (yakiniku, ramen, and okonomiyaki restaurant chains,Japanese food restaurants)
Main affiliated companies MONOGATARI (SHANGHAI) ENTERPRISES MANAGEMENT CO., Ltd. / Shanghai
MONOGATARI HK CO. LIMITED /Hong Kong
Storyteller, Inc.
Headquarters
Toyohashi Forum Office
5-7-11 Nishi-Iwata, Toyohashi,
Aichi 440-0831
Phone: 0532-63-8001
9:00-18:00 (closed Sat/holidays)
Tokyo Forum Office
2-4-3 Minami-Aoyama, Minato-ku,
Tokyo 107-0062
9:00-18:00 (closed Sat/holidays)
Nagoya Forum Office
Dai-Tokai Building 4F, 3-22-8 Meieki,
Nakamura-ku,
Nagoya, Aichi 450-0002
Osaka Forum Office
Centland Building 5F, 3-23-16
Nishinakajima,
Yodogawa-ku, Osaka 532-0011
Fukuoka Forum Office
Tokyo Tatemono Hakata Building 8F, 1-4-4 Hakata Ekimae,
Hakata-ku, Fukuoka, 812-0011
Monogatari Food Factory 1262 Aza Kamiike, Higashi-Tanaka, Komaki, Aichi 485-0826
Monogatari Food Lab 841 Honjo, Komaki, Aichi 485-0821
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