This is the management philosophy of the Monogatari Corporation.
Our Business and brands
We operate approximately 500 restaurants in Japan and China, mainly suburban roadside
restaurants.We have 15 restaurant brands, including Yakiniku, Ramen, Sushi and Shabu-shabu.
The Monogatari Corporation is a company that places the dignity
of the "individual" above the dignity of the "organization."
MANAGEMENT PHILOSOPHY
In short, "Smile & Sexy" is a philosophy that encourages us, as
"storytellers," to tell our individual "personal stories" and our combined "company story" beautifully, freely, openly, and in a way full of human touch.
Smile & Sexy: A "way of life," a road to a fulfilling,
happy "personal story"
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Be sexy!
Express yourself!
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Smile!
Polish yourself!
I am proud of the way in which so many of our Monoga-tari family members have adopted our "Smile & Sexy" philosophy.However, I'm also aware that many members of our Monogatari family, while thinking, "I want to live like that" or "That's a wonderful idea,"cannot confidently say, "I live that way." So what's holding them back?
Fear? Uncertainty? Japanese culture? Group mentality?
- Try living alone.
- Rather than wondering what others think,
what do you think? - Live based on what is essential or true,
instead of what has been normal up to now. - "Normal" is that each person is different.
- If so, speak without fear.
- If so, try doing things without fear.
After all, we are "individuals," and when we gather together, we create a Monogatari family.
Let's start by developing as "individuals."
Value of the "Monogatari Brand" Created by "Smile & Sexy"
Even if our company grows in size, I truly want it to be a company that can understand the feelings of an "individual."
I have memories of eating out with my family when I was a young child. These are precious, fun memories to me even now, and I will never forget them.
Of course I was excited to eat delicious food, but most of all, I felt happy to laugh and have a meal together with my family, and I couldn't wait to go out to eat again.
Each and every one of our customers has that kind of story of coming to a restaurant.
It is our job to understand those stories and make the customer smile and have a great time.
A brand is a promise to the customer.
"No matter the time or restaurant you go to, you'll smile and have a great time." We want to proudly say that's the "Monogatari Brand," and we want to hear others say it as well.
Customers choose our restaurant, and we don't want to see them going home disappointed.
That is simply how we feel.
This "brand value" is rooted in our management philosophy of "Smile & Sexy" that is to say, "self-realization."
When is a person most alive and attractive? I believe it is when they are working hard toward becoming who they want to be, in other words, when they are living in their own way without fear of self-realization.
We express this using the word, "Sexy."
However, in order to be "Sexy," you need a certain grace of being loved and cheered on by those around you when you express yourself.
We express that using the word, "Smile."
Polish your "Smile" to be "Sexy."
I believe that the daily work one does to grow in these two areas while keeping the balance thereof is the path to becoming a "mature and independent human being."
By embodying our management philosophy of "Smile & Sexy", we gain a "wealth of human resources," , we nurture the "development skills" of the individual.
By polishing this "wealth of human resources" and "development skills" as much as we can, we will build up the "brand value" that says, "No matter the time or restaurant you go to, you'll smile and have a great time." That is my goal and my mission.
The Monogatari Corporation has utilized its "wealth of human resources" and "development skills" to develop various business styles and grow thus far.
Moving forward, we storytellers will not only boldly accept the challenge to develop and cultivate new products, business styles, and enterprises to meet the changes of the era, but we will also continue to be a company that creates the changes of the era.
Business Vision
Putting customers at ease /
Storyteller's self-supporting
PUTTING CUSTOMERS AT EASE / STORYTELLER'Sself-supporting
Business Vision
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Our "SMILE & SEXY"
attitude will help to
relax customers.- Let the customer talk.
- Make the customer smile.
- Let the customer whine.
- Let the customer tell jokes.
- Have the customer think of us as friends.
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Our "SMILE & SEXY" attitude will enable
those around us to act freely and energetically.- Remove barriers between company employees and partners.
- Remove gender-based barriers.
- Remove barriers based on race and nationality.
- Remove barriers between young and old.
- Respect every human being.
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Our "SMILE & SEXY"
attitude will enable
everyone to express
their opinions
naturally and openly.- Many hold numerous about service
- Many hold numerous about products
- Many hold numerous about systems
- Many hold numerous about management
- Many hold numerous about society
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Our "SMILE & SEXY" attitude will enable
everyone to engage in discussions naturally.- Quit making majority-based decisions without discussion.
- Quit forcing matters without discussion.
- Quit making backroom deals without discussion.
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Our "SMILE & SEXY"
attitude will facilitate
decision-making.- Arrive at decisions through discussion.
- Improve your ability to predict risks.
- Trust your instincts.
- Allow yourself to experience multiple
successes and failures through decision-making. - Create rules and principles for business and
life through decision-making.
As a result, we can take the path to maturity and independence beautifully and openly.
We can also spread our newfound "SMILE & SEXY” philosophy and code of conduct into the world.
That is our vision.
ABOUT USCompany Profile
| Company name | The Monogatari Corporation |
|---|---|
| Founded | December,1949 |
| Established | September,1969 |
| Representative | Hisayuki Kato,President |
| Capital | JPY 2,719 million (as of June 30th,2020) |
| Sales | JPY 57.9 billion (year ending June,2020) *Group sales: approx. JPY 90.0 billion (as of June 30th,2020) |
| Number of employees | Employees: 1,279 *Hourly employees in Japan: 17,475 (as of June 30th,2020) |
| Restaurants | Japan 529 (308 directly managed / 221 franchises) Overseas 11 (10 directly managed / 1 franchises) (as of June 30th,2020) |
| Home page | https://www.monogatari.co.jp/ |
| Main business operations | Direct management of restaurants and development of franchise chains in restaurant industry (yakiniku, ramen, and okonomiyaki restaurant chains, Japanese food restaurants) Yakiniku King/ Yakiniku Ichiban Kalbi/ Yakiniku Ichiban Kalvi/ Wet Aging Nikugen/ Yakiniku Happy/ Marugen Ramen / Ni-dai-me Marugen/ Cabbaton Ramen / Okonomiyaki Honpo/ Sushi & Shabu-Shabu Yuzu-An/ Gyokai Zanmai Genya/ Shabu-Shabu Seafood Genji Sohonten |
| Main affiliated companies | MONOGATARI (SHANGHAI) ENTERPRISES MANAGEMENT CO., Ltd. / Shanghai MONOGATARI HK CO. LIMITED /Hong Kong Storyteller, Inc. |
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Headquarters Toyohashi Forum Office
5-7-11 Nishi-Iwata, Toyohashi, Aichi 440-0831
Phone: 0532-63-8001
9:00-18:00 (closed Sat/holidays) -
Tokyo Forum Office
2-4-3 Minami-Aoyama, Minato-ku, Tokyo 107-0062
9:00-18:00 (closed Sat/holidays) -
Nagoya Forum Office
Dai-Tokai Building 4F, 3-22-8 Meieki, Nakamura-ku,
Nagoya, Aichi 450-0002 -
Osaka Forum Office
Centland Building 5F, 3-23-16 Nishinakajima,
Yodogawa-ku, Osaka 532-0011 -
Fukuoka Forum Office
Tokyo Tatemono Hakata Building 8F, 1-4-4 Hakata Ekimae,
Hakata-ku, Fukuoka, 812-0011 -
Monogatari Food Factory
1262 Aza Kamiike, Higashi-Tanaka, Komaki, Aichi 485-0826